Exeter, PA (December 21, 2021) – Today, NTP-STAG, the leading distribution company for the recreational vehicle aftermarket, announced the RV University (RVU) Professional Retail Organization (PRO) Education Speaker Lineup for Expo 2022, Presented by Airxcel, to be held in person January 25-26 at the Caesars Forum Convention Center and virtually January 31 – February 4.
Bestselling author and nationally recognized social media expert, Corey Perlman will be returning for his second year as a PRO Speaker, providing valuable insight on creating and publishing compelling social media content that sparks engagement, fuels interest and drives results. As he addresses opportunities to connect with today’s RV customer, spanning multiple generations and lifestyles, Perlman’s presentation will guide attendees on how to deliver a mix of content categories across the most popular social media platforms. This highly respected speaker’s message delivers the best practices in this highly dynamic medium required to harness important tools to communicate with multiple audiences efficiently and effectively across the social media landscape.
Considered one of the nation’s top experts in leadership, marketing, the customer experience and consumer trends, bestselling author, Kelly McDonald will be making her first appearance as a PRO speaker at EXPO 2022. Her presentation, “How to Market to, Sell to and Serve People Not Like You” will demonstrate how to recognize the different things that resonate with all types of customers and tailor your message and marketing efforts to reflect their values, and how marketing to these values will lead to greater sales, profits and customer loyalty. While learning the do’s and don’ts of marketing to different customer segments, tailoring your service or sales approach to be relevant to a new customer group and communicating in a relevant manner to stand out from your competition, her engaging and interactive session will show you how to create a deep, values-based connection between you and your customers and prospects.
“Through the PRO education series, we have had the opportunity to share important business insight from a compelling roster of well-regarded speakers,” said NTP-STAG President, Bill Rogers. “Now with the PRO series in its twelfth year, we are proud to include Corey and Kelly’s informative and actionable presentations to the library of more than 60 courses available to industry professionals of all levels. We know EXPO 2022 attendees will benefit from what they have to say while their perspective will provide essential tools that effectively reach new customers and maximize customer interactions.”
The RVU PRO business development seminar series presents free, in-person and web-based continuing education courses to RV Industry professionals. Launching each year at Expo, quarterly supplemental education series webinars provide instruction on a variety of subjects including store readiness, customer and team member relationship management and e-commerce and salesmanship.
The speaker lineup is selected by NTP-STAG to provide attendees with compelling, impactful, results-driven content.
Bestselling author and top-rated speaker Corey Perlman helps businesses succeed through digital marketing. He teaches well-tested and current social media strategies. As owner of Impact Social Inc., Corey Perlman has been at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he’s worked with such notable brands as Sysco Foods, The American Healthcare Association, Dale Carnegie Training and The PGA Tour.
As a keynote speaker, Corey Perlman delivers results with his engaging interactive talks that are always tailored to serve his client’s individual needs. He is continually rated as a top speaker by companies big and small.
The celebrated author of two bestselling books, Perlman’s most recent, Social Media Overload! Simple Social Media Strategies for Overwhelmed and Time-deprived Businesses is ranked #1 on Amazon.com in every major business category and has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Close to a decade of keynote speaking has produced a long list of highly satisfied clients.
Considered one of the nation’s top experts in leadership, marketing, the customer experience and consumer trends, Kelly McDonald’s client experience includes brands such as Toyota, State Farm, NASA, Kimberly-Clark, Nike, Harley-Davidson, Great Clips, Miller Beer, and Sherwin-Williams.
Kelly was named one of the “10 Most Booked Speakers in the U.S.” and ranked #1 on the list of “25 Hot Speakers” by Successful Meetings Magazine and has been featured in Forbes, INC. Magazine, BusinessWeek, CEO World, Fast Company, on CNBC and more.
The author of four bestselling books lives in Denver, Colorado and when she’s not on the road speaking, she enjoys boxing (yes, boxing, not kickboxing) – and shopping for high heels.
PRO LMS Platform
Launched in January 2020, the user friendly NTP-STAG PRO Learning platform is accessible while logged into VIAntp.com under Partner Central. The platform offers access up to over 60 courses that also qualify learners for Mike Molino RVDA CEUs. Register for an NTP-STAG PRO account today!
NTP-STAG continues to monitor the COVID-19 pandemic and are in constant communication with the host venue and local authorities.
For more information about Expo, please visit: https://expo.ntpstag.com
For more than 50 years, NTP-STAG has been serving RV dealers, retailers and service professionals across the industry. Today, as a division of Keystone Automotive Operations, the company is highly regarded as the leading distribution company for the recreational vehicle market and is uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. NTP-STAG is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.